VereVerto is every commuter's dream. These beautifully handcrafted bags are made with the highest quality of leather in Southern Spain. VereVerto creates handbags, clutches, backpacks, and saddles that bridge luxury with functionality for the day-to-night city lifestyle. No longer do we have to sacrifice fashion for functionality. The ladies behind the brand are Paige Smith and Consuelo Chozas. Paige's philosophy is to design the most functional bags consisting of only the essentials. The thought to detail, simplicity, and functionality are so evident in VereVerto's designs. Consuelo travels to the Spanish Castilla region to oversee manufacturing and making sure these bags are produced in a fair trade environment. The combination of these ladies' skills ensures the highest quality of design and materials.
I had the opportunity to meet Consuelo and ask her a few questions about the brand and the process behind these beauties,
1) Define your brand in three words.
Minimal, quality, functional
2) Describe your ideal consumer.
Our ideal customer is the chic urban girl on-the-go. Work uptown then drinks with friends downtown. She loves and appreciates high quality and beautiful design to use in her day to night lifestyle.
3) Brief Description of the design/production process
VereVerto reworks classic styles to make them multi-functional and highly useful. For example, all of our clutch styles are also able to use as cross-body bags as well as hands free hip packs that adjust around the waist. Our materials are all Spanish made and manufactured, in which we do the sourcing and designing ourselves.
4) Where is inspiration drawn from for the design of the products?
We draw most of our inspiration on the design from how we and our friends live our lives. We love to travel, many of us are city dwellers; and we strive to create a product that is useful for our needs day to night, coast to coast.
5) Something unique you want to be conveyed about the brand?
We always want to tell our consumers that these bags are designed to be converted into different functionalities. However you are not obliged to ever convert them. One can simply use our styles at their face value, a bucket bag or cross-body. But the option always exists to change that bucket bag into a back pack and that cross body into a hip pack for whatever need may randomly come your way.
6) What are three items you always carry in your Vere Verto Bag? (beauty products would be nice)
A bright red lip stick, our trusty note books, and a VereVerto card holder
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